Web/Branding . Quantum Test Prep

Enterprise level solution
Branding | Information Architecture | Interactive Design | User Experience | User Interface | Web app

The Challenge

Quantum Test Prep offers programs to help students prepare for tests. These programs are organized into Subjects, Units, Lessons, and Packages. It can be very difficult for students to select exactly what they need and find the corresponding schedule. The entire visual language also needed to change. The website and the admin back end needed to be re-architected and rebuilt.

The Solution

We worked in parallel on the branding (visual language) and website solution to meet the client’s tight deadline. We started with the information architecture by untying the knots and streamlining the process. The hierarchy we developed is quick to understand and easy to engage with. Both students and teachers were able to access the same data and interact with the new AI/UI more easily.

  • Time saved in the Admin back-end 45% 45%
  • Increase in sales 25% 25%
  • Generated traffic increase 45% 45%
  • Convertion rate increase 55% 55%

The Results

Monthly calendar is now divided in 4 modules. Students can get from the first glance which module they need, which subject, unit and lesson. On top of everything how much each package will cost. Teachers were able to save almost half of the time they spent in preparing these calendars and aggregating info. Conversion rates soared in the first year, and the client’s partners (universities and business schools) perception of the brand became top-of-mind.

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