User First. Period.
Design and Product Strategy leadership for enterprise platforms — 18+ years driving digital transformation, customer discovery, and product design at organizations from Citi to fast-growing startups. Designborough is where that work lives today.
Strategy-Led
Design Process
Discover > Create > Build > Deliver
…and validate all the way through
DISCOVER & DEFINE
Every product decision starts with the right questions. I lead teams through structured discovery — asking what’s really driving the business, validating assumptions with real customer research, and translating ambiguity into a clear, testable plan.
CREATE & VALIDATE
Strategy only matters if it becomes something real. I guide design teams through iterative, research-grounded design — turning a plan into tested concepts and experience direction the whole organization can rally behind.
BUILD & PARTNER
Great products are built by design, engineering, and product working as one team. I bring these functions together early, aligning on the systems that let a product scale without breaking.
DELIVER & TEST
Shipping isn’t the finish line. I lead teams to retrospectively evaluate what worked, validate outcomes against real usage, and feed that learning back into the next cycle — because the best design organizations keep getting better.
Team Management Leadership
Leadership Matters
The best investment any organization can make is in its people. Delivering high-standard design is always the goal — but building high-standard designers is what makes that possible at scale.
I lead by example, and by trusting my teams to do the job better than I could myself — guiding and mentoring them within a discovery-led Product Operating Model, so the whole organization gets stronger, not just the output.
Proud to Have Earned Trust From
Gustavo Cruz,
Interaction Designer
GOOGLE
"Tony's leadership style allowed CDs and Design Leads to take charge and be empowered; With clear goals and direction everyone had a voice ."
I had the pleasure of working with Tony at Citi where he was the VP Creative Director for my team. Tony's keen eye for design and leadership, alongside his passion and love for his team and people, helped our team recover in the midst of a pandemic, making our team one of the most successful pillars inside the bank, delivering twice as many projects in comparison to any other domain. Tony cares a lot about the people under his leadership, which made the work a lot more enjoyable.
Humayun Ahmed
UX Designer
AMAZON
“He is able to handle the toughest situation and is able to maintain great relations with the executive level”
I am glad that I have had the opportunity to report to a manager who is also a coach and a mentor. I personally have learned a lot while working under Him. Tony has great commitment and passion for the work he does. He is able to handle the toughest situation and is able to maintain great relations with the executives of the company. Any company would be lucky to have Tony as a part of their team.
Michael Jude Fernandes, SCPM, PMP, SA, SPS, CAL1
Sr. Program Delivery Leader
LCBO
“His user experience contributions helped us successful launch a great mobile app”
Tony was a UI/UX assigned by Clearbridge for the development of the Enercare Mobile App. His user experience contributions helped us successful launch a great mobile app. I recognize and appreciate the amount of UI and UX effort that goes into designing an app that is functional but at the same time intutive to use. Thanks for all the great work. Hopefully we work together again. All the best.
Humza Tariq, PSM
Sr Technical Program Manager
AMAZON
“He carries his teams forward with the tenacity that all consultants should strive for.”
Tony is a world class UX Strategist and Consultant. He carries his teams forward with the tenacity that all consultants should strive for. Tony is without a doubt one of the best UX Leaders I have worked with in industry on multiple Fortune 500 Client enhancements. Tony is an entrepreneurial innovator. By keeping up with the latest industry trends, findings and research, Tony always ensured to always apply industry best practices while introducing very new UX concepts which were always very thought out and accepting amongst the team.
From Fortune 500 Teams to Fast-Growing Startups, the Feedback Is Consistent
Clear direction, trusted leadership, and design that moves the business forward.