Design & Product Strategy
18+ years · Citi to startups
Enterprise platforms
User first.
Period.
Design and Product Strategy leadership for enterprise platforms — 18+ years driving digital transformation, customer discovery, and product design at organizations from Citi to fast-growing startups. Designborough is where that work lives today.
(01) Selected work
Recent case studies
Banking · Mortgages
Online pre-approval
Project MOPP
A redesign of online mortgage pre-approval, reframed as an estimate with a handoff to a mortgage specialist.
Request the full walkthrough →
Consumer · Family nutrition
AI-assisted build
Plateful Meals
Weekly family meal plans built from familiar home cooking, quietly balanced for protein, iron, calcium and more, with a local grocery list for every plan.
Visit the app ↗
(02) Strategy-Led
Design process
Discover › Create › Build › Deliver
…and validate all the way through.
01
Discover & Define
Every product decision starts with the right questions. I lead teams through structured discovery — asking what’s really driving the business, validating assumptions with real customer research, and translating ambiguity into a clear, testable plan.
02
Create & Validate
Strategy only matters if it becomes something real. I guide design teams through iterative, research-grounded design — turning a plan into tested concepts and experience direction the whole organization can rally behind.
03
Build & Partner
Great products are built by design, engineering, and product working as one team. I bring these functions together early, aligning on the systems that let a product scale without breaking.
04
Deliver & Test
Shipping isn’t the finish line. I lead teams to retrospectively evaluate what worked, validate outcomes against real usage, and feed that learning back into the next cycle — because the best design organizations keep getting better.
(03) Team Management Leadership
Leadership
matters.
The best investment any organization can make is in its people.
Delivering high-standard design is always the goal — but building high-standard designers is what makes that possible at scale. I lead by example, and by trusting my teams to do the job better than I could myself — guiding and mentoring them within a discovery-led Product Operating Model, so the whole organization gets stronger, not just the output.
Proud to have earned trust from
(05) Testimonials
From Fortune 500 teams to fast-growing startups, the feedback is consistent
“Tony’s leadership style allowed CDs and Design Leads to take charge and be empowered. With clear goals and direction everyone had a voice.”
Gustavo Cruz
Interaction Designer, Google
“He is able to handle the toughest situation and is able to maintain great relations with the executive level.”
Humayun Ahmed
UX Designer, Amazon
“He carries his teams forward with the tenacity that all consultants should strive for.”
Humza Tariq, PSM
Sr Technical Program Manager, Amazon
“His user experience contributions helped us successfully launch a great mobile app.”
Michael Jude Fernandes
Sr. Program Delivery Leader, LCBO
“In all my dealings with him, he was helpful and extremely professional.”
Robert Lewis
Directeur Général, Hilditch France S.A.S.
(06) Thought leadership
UX-Led AI
Generative Output Vetting (G.O.V): A Safer, Responsible AI for Healthcare and Beyond
Read on uxledai.com →
Do you like what you see?
Let’s talk.
Clear direction, trusted leadership, and design that moves the business forward.
