Mobile App . KANOA
Innovation Startup ProductThe Challenge
Kanoa was a groundbreaking product when it was invented: truly wireless earbuds that connected to each other and to a phone via Bluetooth. The product was still in development, and the client wanted to launch an app that would seamlessly sync with the earbuds on the same day. In addition, the app was introducing brand-new technology to the market.
The Solution
Without any precedents, we had to start by conducting research. After distilling the client’s requirements into the main features that could be launched in phase one, we started building our strategy around the launch. We worked through hundreds of design iterations to find the right depiction of the Audio Transparency sound feature in the app. We walked this fine line with the client until launch, and from there, we started gathering usability feedback to improve the product.
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