Channel Portal . BBM

Enterprise level solution

Information Architecture | Interactive Design | User Experience | User Interface | Web app

The Challenge

A few years ago, the BBM app on iOS and Android added two great features: Channels and Feeds. The need then grew for channel owners to have an easier platform where they could interact with subscribers, manage posts and comments, and monitor overall channel performance.

The Solution

The solution was to create a responsive web portal that gives channel owners ease of use from the comfort of their desktops, as well as the convenience of smartphones. Channel owners can view statistics on the performance of their channels and posts. They can create and schedule posts, as well as review, edit, and delete them. They can also manage comments on posts and interact directly with subscribers.

User Engagement Increase 60% 60%
Adoption Rate (In first 3 months) 75% 75%
Monthly Active Users Increase 30% 30%
Posts Count Increase 45% 45%

The Results Were Amazing

Channel owners loved the portal. They even praise it on their channels and it became viral. In matter of three months we reached 75% adoption rate. User engagement became way easier and faster that it boosts the count of posts per day and the monthly active users on the app.

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