School Bus Campaign
Marketing & Advertising SolutionsThe Challenge
Ministry of Health is concerned about the lack of awareness that some cancer types can be prevented. They need to focus mainly on the top three types that are main cause of death worldwide; Cervical, lung and breast cancer. To show the organ or not to show, this is the question. How to visually convey a message about cervix disease without being offensive. The same about breast cancer, how to stand out from the cluttered media that people are used to see already.
The Solution
The fight against cancer is not just about one’s health. more importantly, it is about one’s basic right to live, free from diseases. The campaign concept is “TO LIVE FREE”. This is the hope that we want people to gain.
We used symbols of hope, beauty, transformation, change, new beginnings, and lightness to resemble the organ. A visual full of hope that people like to look at, comprehend and bond with.
- Awareness 60%
- Increase in women taking test 45%
The Results
In matter of days the first wave of the campaign became the main topic on social media. Ministry of Health research showed an increase of awareness between women 60% than previous year. By the end of the first year, records showed 45% increase in numbers of women who went to hospitals to take the cervical cancer and breast cancer diagnostic tests.
Check All Projects
Follow me on
