School Bus . Prelaunch Campaign
Marketing & Advertising SolutionsThe Challenge
Department of Transportation is launching soon the new regulations for school bus system. Many awareness campaigns have been running for a while and now it’s end of summer and about time to school to start. DoT wanted to launch a final campaign to let parents know that the new bus services is almost here.
The Solution
Visually conveying the message of a painter adding final touches on a school bus in the school parking lot. While asphalt paving tiles are building up underneath as well. The visual tells the story of regulations coming to life and the start of materializing this new world class school transport.
- Awareness 90%
- Sign-ups for School bus increase 60%
- Decrease in traffic 40%
The Results
Parents displayed full awareness of the new system regulations in a survey, and kids started pull requests to parents to join the bus. Sign-ups increased by 60% in the first year compared the year before. Statistics from Traffic department showed 40% less conjestion around schools at drop-off and pick-up times of the day.
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