Falcon City Tennis Championship
Advertising & Marketing SolutionsThe Challenge
Falcon City Tennis Champions Tour is the biggest sports event in the city. The client wants a brand that reflects the city’s identity and for sure highlight the game. Falcon City is made famous by the hobby of falconry. It’s not only then a representation of the city’s name but as well its identity.
The Solution
Tennis ball with its flashy yellow-ish green color is the most visually recognized icon of the game. The logo illustrates an angle of the ball displaying a strong falcon head on it. One of the key features highlighted is the falcon’s resilience and strength, which reflects the seriousness of the game. The brand is then more empowered by the high contrast of using the ball’s flashing color directly against black background.
The brand won the DesignFirms logo award.
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