Visual Identity . Toronto Film School
Advertising & Marketing SolutionsThe Challenge
Toronto Film School is York University’s education arm for applied arts. They offer different degrees in fashion design, film making, graphic design and games development. They were perceived as offering only one program in film making and wanted to change this. As well update the whole brand visual identity to reflect how young and multideciplinary the school is.
The Solution
To overcome the challenge with the name coining film making industry we thought to shed the light more on the other degrees. We used watercolour splashes that is intertwined with images for actual students doing different activities. The visual language was used on their brochures, advertising, outdoors and all marketing materials.
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